Namba Group
Complex embedding of loyalty program solutions into a consumer superapp, mobile app for business, and provider’s management environment.
About the company
Namba Group is a payment platform and an open ecosystem for mobile consumers and multi-country e‑commerce.
Namba One
A superapp based on a mobile wallet and uniting an ecosystem of marketplaces including the FMCG market, taxi, food delivery, airline tickets, healthcare, professional and public services.
Namba One Business
A mobile merchant app for accepting payments from Namba One users, QR code generation, payment tracking, refunds, payouts, and money transfers.
POS All in One
A universal online point of sale with acceptance of VISA / ELCART cards, payments via QR codes, Namba One e-wallet, connected to the National Processing, and any other mobile banks or e-wallets.
“Our main goal when creating the loyalty functionality was to make a mechanism that would increase the frequency of use of the application and keep users on the platform in the long term. We wanted to create a reward system that would encourage users to make purchases and use various features of the application, as well as increase their loyalty and satisfaction.
It would also make our solution more attractive for business.”
Nora Azygalieva
CEO of Namba One
Loyalno’s white-label solution integrated into the Namba Group ecosystem
Solution for the provider (Namba Group)
Loyalty management plugin for Namba One superapp
Multi-tenant SaaS provider back-office
Features for a consumer superapp
- Discounts, points, and cashback.
- Search by companies providing cashback and discounts.
- A convenient way to pay and receive rewards.
- Personalized offers and discounts based on previous purchases and activities.
Features for a business app and POS
- Rules and conditions of the loyalty program setup.
- Setting and changing rewards for program participants.
- Monitoring and analysis of the behavior of program participants.
- Integration with POS systems, CMSs, and other business tools.
“During the implementation, we constantly analyzed user data and feedback in order to improve and optimize the loyalty functionality. For example, we have changed the system for accruing bonuses and the conditions for their use in order to make them more attractive and easier to understand. We also added new features and adjusted the functionality to the changing needs and requirements of users and business partners.”
Nora Azygalieva
CEO of Namba One
Results for businesses after enabling loyalty solutions
For the Namba One
superapp
- Increasing consumer engagement and activity.
- Better customer acquisition.
- Increase in the average check.
- Improved analytics and understanding of customer preferences.
- Profit increase.
For the Namba One Business
an POS All in One
- Added value for merchants.
- Increase in the number of business clients.
- Expansion of the business client market.
- Boost of cooperation cases inside the Namba One ecosystem.
Why did Namba Group choose Loyalno?
“We considered several options. One of them is the development of our own loyalty system. As a result, we decided to take as a core a solution from a trusted partner who had extensive experience working with similar systems. This made it possible to significantly reduce the development time and the cost of creating the system, as well as to ensure high reliability and security.”
Nora Azygalieva
CEO of Namba One
Requirements for the development team
- Experience with similar project
- Competences and qualifications
- Reputation and customer reviews
- Level of technological equipment
- Financial stability and reliability
- Terms of cooperation and flexibility in solving problems
Requirements for the software solution
- Integration of various systems and platforms using modern API capabilities
- Working with a large amount of data using high performance systems server clusters
- System and user data security
Ready to set up advanced loyalty programs?
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